Atelier

Relying on strong imagery and using a minimalist art style, the Atelier template is used for launching products to an exclusive audience.

Relying on strong imagery and using a minimalist art style, the Atelier template is used for launching products to an exclusive audience. An increasingly popular format to garner hype around new releases, we are seeing the exclusive "invite-to-buy" marketing strategy used by brands such as UVU, Aeliza or BEAMS. This is a one page website that simply highlights your product using rich photography and then directs the user to a sign up page using Framer's new Forms component. We also use a horizontal scroll feature on Tablet and Desktop orientations and a justified text component. It also features an additional "Terms" and "404" page.

Product Launch Template