Fe Pure

Fe Pure is a skincare and beauty storefront for Framer, built for brands with a short, considered product range.

Fe Pure is a skincare and beauty storefront for Framer, built for brands with a short, considered product range. The design stays quiet on purpose.

Soft sage and cream, Playfair Display headlines, DM Sans body copy, and white space that lets your product photography work.

Perfect for skincare labels, clean beauty brands and wellness shops that want calm rather than loud. Everything runs on the CMS, so you swap the demo products for your own, update the colors and logo, and go live without touching code.

Good to know: this is a design and CMS storefront. The shop, product, cart and account pages are fully designed, but checkout is not connected. Pair it with a Framer ecommerce plugin if you need to take payments.

What's Included:

• 14 pages: Home, Shop, Product, Product category, Brand, Cart, My account,Lost password, Search, Blog, Blog post, About, Contact and a custom 404

• 8 CMS collections holding 30 products, 5 categories, 2 brands, 6 posts and 4 testimonials

• Filterable shop grid with sorting, price, stock, rating, size and color

• Product cards with a hover image swap

• Category and brand pages generated from the CMS

• Contact form, newsletter signup and site search

• Shared color and text styles, three breakpoints on every page

What makes Fe Pure different?

Genuinely finished: alt text on all 75 CMS images, not left blank. Every page has its own title, description and social card. A real 404 page. No dead links, no placeholder copy.

Easy to customize: products, categories, brands and posts are CMS driven,so one edit updates everywhere that content appears.

SEO ready: per page metadata, sitemap and robots handled, and a social card that renders correctly when shared.

Fully responsive: desktop, tablet and phone breakpoints on every page, not only the home page.

Questions?

Reach out any time at [email protected] and we will be happy to help.