Stillpoint

Stillpoint is a reformer and mat studio that publishes the number every price list leaves out: the attendance at which a membership actually becomes cheaper than a pack.

Stillpoint is a reformer and mat studio that publishes the number every price list leaves out: the attendance at which a membership actually becomes cheaper than a pack. The home page opens on two crossing lines, not a photograph: cost per attended class on the pack against cost per attended class on the unlimited membership, meeting at 7.66 classes a month on the shipped defaults. That crossing point has its own page, not a widget beside static tier cards. Change the drop-in price, the pack size, price and expiry, the membership fee, the joining fee, the minimum contract or how often you come, in any of eight currencies, and both lines move live. The asymmetry no price table prints: one class a month under breakeven locks a year of unlimited you did not use, 240.00 over twelve months, while one class over means you simply switch, 20.00. Undershooting costs twelve times as much as overshooting. Three plans as they really are, each with its own trap named: the drop-in at 25, most expensive past seven classes a month; the ten class pack at 200, honest per class only if all ten get used inside its twelve week expiry; unlimited at 149 a month, billed every month of the minimum contract whether you come or not. A passes page explains expiry, one freeze up to four weeks, and rollover of up to three unused classes, in plain prose rather than fine print. Six classes on a real timetable and three teachers, each with their own page, from two CMS collections rather than a hand typed schedule. Ten pages plus a real custom 404, cool near-white over one deep ink with a single clay accent, both colour schemes carrying their own values, a grotesk display face over a plain body face, rates set in tabular figures. No stock photography and no renders anywhere: the argument is carried by type, a hairline rule and one drawn chart. Stillpoint is a demonstration studio. Every price, class and teacher here is invented and is there to be replaced with a real studio's own numbers.

Attendance priced, breakeven shown